2D Artist & Animator
HERO MODELS
props concepts
ABOUT
While working on that project I was inspired by a game of D&D (5e) that I've been playing for about 6 years. The characters are heavily inspired by the real people I’m playing with. Each of them has his own unique personality and flair but still stays in the boundaries of popular mainstream style. It's important to mention that the thought process revolved around several key factors. Firstly, a user-centric approach is essential. Understanding the target audience, their preferences, and the intended emotional response helps in creating relatable and captivating characters. Visual appeal plays a crucial role, as the design must attract attention and convey the desired personality and traits effectively. Consistency ensures that the character fits cohesively within the overarching world and maintains brand integrity. An iterative design process allows for exploration, refinement, and collaboration with stakeholders to gather feedback and ensure the character meets expectations. Lastly, testing and feedback provide valuable insights, enabling design, proportions, and functionality improvements. Incorporating data-driven insights, such as user testing and analyzing audience reactions, helps create characters that resonate with the target demographic. By combining these elements, designers can craft concept art character models that visually captivate and connect with audiences on a deeper level.
WORLD OF KOGAEA
props concepts & concept art
ABOUT
As 2D Game artist, I'm responsible for production of high-quality visual assets from scratch for game backgrounds, UI icons, in-game items, and player cosmetics. "World of Kogaea" is a groundbreaking web3-enabled MMORPG that combines the expansive gameplay of classics like World of Warcraft with the collectible charm of Pokémon.
CONCEPT ART
backgrounds and props concepts
ABOUT
Presenting a collection of my works from diverse standalone projects, showcasing both casual and hyper-casual art styles. These samples offer a glimpse into my versatile artistic capabilities and the range of projects I have undertaken. When designing specific assets, I prioritize a user-centric approach, tailoring them to resonate with the target audience. Aligning the assets with the brand's identity and values ensures a cohesive visual language. Functionality is key, ensuring the assets serve their intended purpose effectively. I strive to create visually appealing assets that catch attention and convey the message clearly. Maintaining consistency across all assets builds brand recognition. Accessibility considerations are essential for a diverse audience. An iterative design approach, incorporating feedback and refining throughout, leads to optimal results. Research and staying inspired by current design trends inform my work. Collaboration with stakeholders ensures alignment and meets their expectations. Testing and feedback drive continuous improvement.
UI & HUD icons
UI elements and props
ABOUT
Presenting a collection of my UI design work from various projects, spanning mobile and web applications as well as game interfaces. These samples highlight my ability to create functional, user-friendly, and visually engaging experiences. When crafting UI elements, I focus on intuitive navigation and accessibility to enhance user experience. Ensuring consistency with the brand’s identity helps create a cohesive visual language. Clarity and responsiveness are key, making sure every interface is easy to use and adapts seamlessly across devices. I take an iterative approach, refining designs based on feedback to optimize usability. Staying updated on trends and collaborating with teams ensures that each project meets both creative and functional goals.
MAFIA PIGS
game art direction
ABOUT
As lead artist, I'm responsible for the visuals on Heist shenanigans of Mafia Pigs! Welcome to the seedy underbelly of the pig world, where the oinks are loud, the snouts are sharp, and the stakes are high! In Mafia Pigs, you'll be thrown into a world of organized swine crime, where you'll have to outsmart your opponents, bluff your way to victory, and use your cunning to become the top hog in town. Designing game visuals is an exhilarating process that revolves around key aspects: User-Centric Approach: Creating visuals that resonate with players, aligning with their preferences and expectations. Purposeful Messaging: Visuals that effectively convey the desired experience and emotions to captivate players. Functional Design: Ensuring visuals serve a purpose within the gameplay, enhancing feedback and navigation. Captivating Appeal: Crafting stunning visuals that immerse players in the game world and keep them engaged. Cohesive Aesthetic: Maintaining a consistent visual style across characters, environments, UI, and effects. Inclusive Accessibility: Designing visuals that cater to diverse player needs, ensuring an inclusive experience. Iterative Refinement: Embracing feedback and refining visuals through an iterative process for continuous improvement. Inspired Innovation: Researching industry trends, seeking inspiration to infuse fresh and innovative visual concepts. Collaborative Synergy: Working closely with the team to harmonize visuals with mechanics and game vision. Data-Driven Optimization: Testing and feedback-driven adjustments to enhance visuals and elevate the player experience. This upbeat approach ensures visuals that captivate players, evoke emotions, and elevate the overall gaming experience.
ANIMATED 2D EFFECTS
ABOUT
Some of the 2D classic VFX I did as a 2D animator for Helen Doron Educational Group. The animations were used in various AR applications and mobile games. When I was designing special effects animations, I understood that a meticulous thought process is vital to create captivating and impactful visual elements. Functionality takes precedence, ensuring that the special effects serve their intended purpose within the game or project, whether it's enhancing gameplay feedback or conveying specific actions or events. Consistency is crucial to maintain a cohesive visual style and ensure that the effects harmonize with the overall aesthetic of the project. Accessibility considerations are taken into account, ensuring that the effects are clear and distinguishable for players with varying abilities or visual impairments. Research and inspiration play a key role, in exploring existing special effects, studying real-world references, and analyzing industry trends to create innovative and visually stunning animations. Collaboration with the development team fosters a holistic approach, aligning the effects with the game mechanics, narrative, and art direction. Testing and feedback help refine and optimize the effects, ensuring they are visually appealing, responsive, and enhance the player experience. By incorporating these elements, designers create special effects animations that are functional, consistent, accessible, inspired, collaborative, and continuously improved based on player feedback and testing data.
MARKETING
various marketing works
ABOUT
When approaching the production of marketing materials, my thought process focuses on several key points to ensure a successful outcome. Firstly, understanding the target audience is paramount. I delve into their demographics, preferences, and needs to create tailored content that resonates with them. Next, I prioritize clear messaging. I distill the core value proposition and key benefits into concise, compelling statements that capture attention and effectively communicate the brand's unique selling points. Visual aesthetics play a crucial role. I strive for eye-catching designs that align with the brand's identity while standing out from competitors. Consistency in branding elements, such as colors, fonts, and imagery, helps build recognition and strengthen brand recall. Incorporating persuasive copywriting is essential. I craft engaging and persuasive content that showcases the product or service's benefits, instilling a sense of desire and urgency in the audience. To maximize reach, I employ a multi-channel approach, utilizing various platforms and mediums to ensure the marketing materials reach the intended audience effectively. Lastly, I constantly evaluate and analyze the results. I track engagement metrics, measure conversion rates, and gather feedback to optimize future campaigns and improve return on investment. By focusing on these key points, I develop marketing materials that captivate the target audience, convey compelling messages, and drive desired actions, ultimately contributing to the overall success of the marketing campaign.
ANIMATED THUMBNAILS
ABOUT
Here is the collection of animated logos and thumbnails used in some of the major and incredible products by Helen Doron Educational Group. When designing animated thumbnails, a thoughtful thought process is essential to create engaging and effective visual assets. Firstly, understanding the purpose and target audience is crucial to ensure the thumbnails align with the content and capture viewers' attention. Functionality and impact are key considerations, as the thumbnails should effectively convey the essence of the content they represent, enticing viewers to click and watch. Consistency plays a vital role in maintaining a cohesive visual style across all thumbnails, establishing brand recognition and a sense of professionalism. Research and inspiration inform the design process, exploring trends, analyzing competitor thumbnails, and seeking inspiration to create visually appealing and competitive assets. Testing and feedback are crucial to refine and optimize the thumbnails, analyzing click-through rates and user engagement data to make data-driven improvements. By incorporating these elements, I created animated thumbnails that are visually captivating, aligned with the content, consistent, competitive, and optimized for maximum targeted audience engagement.
FOUR ELEMENTS DECK
ABOUT
I designed a 54-card deck as a gift to my beloved wife and as a personal project. This is the result and description of the process, I hope you'll find it interesting and like it! When I embarked on designing and illustrating a custom playing cards deck, I infused the process with enthusiasm and creativity. Adopting a user-centric approach, I immersed myself in the preferences and expectations of card players, crafting visuals that truly resonated with their style and interests. To make a lasting impression, I embraced purposeful messaging, ensuring that each card design communicated its rank and suit with absolute clarity. Functionality was at the forefront of my mind, allowing players to effortlessly read and understand the cards during gameplay. Injecting a burst of excitement, I brought the deck to life with visually striking illustrations and an array of vibrant colors. This injected energy and joy into every hand dealt. Cohesion was key, as I wove a consistent visual style throughout the entire deck, ensuring a harmonious and visually captivating experience. Embracing inclusivity, I ensured that symbols and numbers were thoughtfully designed for players with varying abilities, guaranteeing a delightful experience for all. Fueling my passion for improvement, I eagerly sought feedback from fellow card players, integrating their invaluable insights to refine and enhance the deck. Drawing inspiration from diverse art styles, I unleashed my creative spirit, infusing the deck with innovative and unique elements. With boundless enthusiasm and a dash of creativity, I crafted a custom playing cards deck that not only fulfilled its functional purpose but also, hopefully, ignited joy and wonder in the hearts of players.
ANIMATED 2D CHARACTERS
ABOUT
Some 2D character animations I did as a 2D animator for personal projects and for Helen Doron Educational Group. The animations were used in various AR applications and mobile games.
WACKY TOWERS
ABOUT
While creating art for this game I was inspired by many things from the world of fantasy and casual gaming on one hand and some lore from the Warhammer universe on the other. One other thing from IRL that inspired me the most was our recent change of apartment and the workers from the moving company. The result was a type of creatures called “gremlins” who are the builders and dwellers of the Waky Towers.